Insightful NYT piece on a new take on measurement for the Twitter world. Measuring not only who’s talking on Twitter, but also how much someone is affecting conversation.
Month: March 2011
Social media + nyc dining
The Feast’s rundown on leading Foursquare check-ins at NYC dining destinations… Not a huge surprise, but Danny and Mario dominate the pack with Meyer’s Madison Square Park Shake Shack taking gold again.
Happy St. Patrick’s Day
We do love green (except the beer thing).
Marketers Celebrate Glimmers of Recovery
Tell us when it is over… Nancy Hill, chief executive of the American Association of Advertising Agencies, or the Four A’s, kicked off the group’s annual conference here on Monday bearing what she called “hard-core, positive, yes-our-industry-has-survived-and-is-robust news. We’ll probably wait to pop the good champagne but optimism is welcome.
Brand vs. product/design
Brand identity and fashion… With companies vying for their share of buyers’ budget dollars, both strategic brand positioning and design play a huge role in this fascinating and ever-dynamic industry. With the European shows coming to a close, famed critic, Suzy Menkes looks at the latest developments with the major players.
When bad websites happen to good restaurants
Restaurants & challenges online… Interesting piece on how restaurants, which increasingly are faced with both branding and marketing challenges, deal with their businesses online. Like with the dining experience itself, we say make a good first impression…
