Kellyco@work | 914Cares (brand identity, digital design, social media, graphic design). Created new brand identity, website and social media post library for regional non-profit organization providing assistance to struggling community members. Developed new design and messaging platform, enabling more impactful communication, efficient online fundraising and diverse promotion capabilities. More on this project >
Category: Kellyco Work
Innovation for safety, health & wellness
Kellyco@work | RAIsonance (brand identity, digital design, graphic design). Created new brand identity, website, mobile application and diverse marketing initiatives for new group of companies dedicated to providing artificial intelligence/machine learning (AI/ML)-based solutions for the safety, biometrics, digital health, medical diagnostics and big data markets. Developed new design and messaging platform, enabling more effective communication for both product and business development. New identity to represent innovation and company’s strengths in leveraging new technologies to deliver groundbreaking, high-impact and scalable solutions to today’s significant safety, health and wellness challenges. More on this project >
Designing for data
Kellyco@work | CAMPAIGNTRAC (brand identity, digital design and content development). Created identity and website for cloud-based data platform for data marketing firm. Developed both design and marketing content for new data service for agency media and marketing users, enabling prospect development, campaign management, tracking and analysis.
Celebrating magazines’ finest
Kellyco@work | ASME Ellie Awards (digital, content development). Website design for National Magazine Awards (Ellies) for the American Society of Magazine Editors (ASME). Site included award finalists and was dynamically updated during annual event to highlight winners. Also included the ASME Award for Fiction 2019, the ASME Next Awards for Journalists Under 30, and Hall of Fame winners. Site was also designed to accommodate paid sponsorship as needed.
Community + technology
Kellyco@work | CINCH (brand identity, digital, promotion, social media). Designed new brand identity for consumer payment app that brings together residents, locally-owned businesses and local causes to foster meaningful community growth. Site content and design had goal of both reaching targeted consumers, as well as businesses. Tagline was also created following a series of user focus groups on brand perception. Promotion materials, presentations and social media standards were also developed.
Thought leadership to support the brand
Kellyco@work | UBS Climate Change Research Study Series. The global financial services company continues its prominent thought leadership efforts with a research series targeted at a diverse investment and financial audiences. The series is data-driven and incorporates photography through the extensive content. The challenge for the new series was to design a modern, compelling publication that adheres to the fundamental standards of the established brand. The thought leadership research series was resoundingly successful, launched internationally at several high-profile events.
Simplicity + clarity
Kellyco@work | AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL (identity). Designed identity for communications and promotional program for renowned financial services and travel company. Program’s focus was to drive loyalty and reinforce to travelers why they should continue to book through American Express. Program also sought to reinforce the company’s market and thought leadership position in the industry across both the service and transactional side of travel, as well as research, consulting and meeting planning services. Applications included print, social media and public relations.
Promoting the big event
Kellyco@work | OVERLAND ENTERTAINMENT (identity, website design, social media, graphic design). Developed identity program and designed website for leading corporate event and entertainment company. Collaborated with client to identify and leverage company’s rich inventory of marquis event profiles and visuals. Content management system was developed for ease of update and additions.
Just duckie
Kellyco@work | DUCKIE BROWN (identity, promotion, graphic design). Created brand identity for designer menswear line. Developed all seasonal and event promotion for retail trade and press. Also designed and developed brand’s website along with additional company initiatives including collaborations with Florsheim shoes and Perry Ellis.
Branding on the go
Kellyco@work | A WORLD OF FLAVORS (advertising, copywriting)… Developed trade advertising campaign for SSP America and its new upscale restaurants in the revamped Terminal 4 at JFK. Advertising reflects defined brand personality for each distinctively designed and branded eatery. Series includes ads for renowned restauranteur Danny Meyer’s Shake Shack and award-winning chef Marcus Samuelsson’s Uptown Brasserie and Street Food ventures. Pre-flight dining might just be the way to go…
