Created brand identity, website, mobile application and diverse marketing initiatives for a new company dedicated to providing artificial intelligence/machine learning (AI/ML)-based solutions for the safety, biometrics, digital health, medical diagnostics and big data markets. Developed new design and messaging platform, enabling more effective communication for both product and business development. The new identity represented the company’s innovation and strengths in leveraging new technologies to deliver groundbreaking, high-impact and scalable solutions to today’s significant safety, health and wellness challenges.