Kellyco@work | CEMUSA (graphic design, copywriting). Developed brand positioning for U.S. launch of barcelona-based outdoor media company highlighting company’s unique design-driven “street furniture” (bus shelters, kiosks, newsstands, electronic signs) and expansion in U.S. market. Developed and designed versatile sales kit which later extended to all company’s sales support materials. Sales presentation was instrumental in the company’s securing contract for New York’s street furniture program.
Category: Kellyco Work
Tech support simplified
Kellyco@work | SPIDEROAK (identity, website design). Developed brand identity for online storage service reflecting primary brand attributes including ease of use, strength and security. Comprehensive marketing communications plan includes identity system, site design and sales collateral.
The critical annual report
Kellyco@work | NYCHDC annual reports. Designed series of annual reports for New York City Housing Development Corporation (NYCHDC), a public benefit corporation dedicated to financing quality affordable housing for New York City residents. Developed annual concept with original photography as primary visual platform. Content development and editing services also provided. Abbreviated and online versions also produced.
Make it about the people
Kellyco@work | ARBOR COMMERCIAL MORTGAGE (advertising, graphic design, copywriting). Developed trade advertising campaign to promote and position regional commercial mortgage company as leading solution provider. Campaign featured portrait photography to reinforce image of company as experienced, accessible and solutions-driven.
Suited for business leadership
Kellyco@work | G100 (brand identity, digital design, content development & graphic design). Developed new brand identity, website and marketing materials for renowned executive peer-to-peer convening, learning, and development company. G100 helps influential senior executives succeed in some of the most challenging environments and overcome the most pressing obstacles. Identity, site, print collateral and event promotion developed and designed to reflect the senior executive membership and the organization’s goals and objectives.
Reach with personality
Kellyco@work | DUCKIE BROWN (advertising). Designed seasonal advertising campaign for designer menswear line. Photography commissioned and selected for maximum impact and distinctiveness. Print and outdoor media.
Intriguing + chill
Kellyco@work | RELAXED COOKING WITH CURTIS STONE (book design). Australian chef Curtis Stone focuses on what’s in season with a casual, down-to-earth approach that results in wonderfully interesting and flavorful taste combinations that are perfect for parties or just hanging out with a close friend or loved ones. Book design features clean modern layout and bright color photography throughout. Hardcover book, 272 pages. Published by Clarkson Potter.
Image + content + opportunity
Kellyco@work | FASHION CENTER, 250 W39TH STREET (graphic design, copywriting). Created positioning piece and sales brochure for building in New York’s fashion district. Brochure was designed and written for target audience of potential showroom leasees and broker community. Brochure utilizes distinctive materials including suede and a hand-stitched cover to support its commitment to the apparel industry.
Reposition for change
@work | PERRY ELLIS by DUCKIE BROWN (website design & development). Website design for Perry Ellis collection line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Site was conceived to serve as a streamlined overview to the repositioned line with featured photography from runway show, designers’ background, collection philosophy and contact information. Homepage to accommodate new season’s photography sequence.
Forward (in khaki) we go
@work | PERRY ELLIS by DUCKIE BROWN SPRING (advertising). Developed advertising campaign for designer men’s clothing line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Campaign’s goal was to capture the more design-forward point-of-view for the reimagined collection line. Art direction leveraged the tonal/“every shade of khaki” theme. Campaign included print and outdoor media.
