Brand Identity and comprehensive program of interior and exterior environmental graphics by Pentagram’s Abbott Miller for the Art Institute of Chicago which recently opened its Modern Wing designed by architect Renzo Piano.
Month: December 2016
If I only had a social media strategy
New Yorker writer, Ethan Kuperberg imagines personal-branding tips from the Wizard of Oz. Highlights include: “You ought to be ashamed of yourself for being such a humbug,” said the Tin Man. “I will be very unhappy if I do not have a heart.” “You don’t need a heart,’” said Oz. “You just need to build up a social-media presence about your lack of a heart. You’ve got a terrific image: unlucky in love, powerful with an ax, a man made completely out of tin. Now run with it. Are you tweeting at least twice a day?” Humor aside, the world is thinking branding and socializing business. It’s apparently the only way to get somewhere over the rainbow…
