Cheers… Working with ad agency TBWACHIATDAY in New York, Jameson Irish Whiskey created a new spot focused on continuing to add to the fable of John Jameson. In the latest yarn, John saves a train full of women and crushes the unknown Persian invasion of Ireland in one stroke as a result of trying to save his delicious whiskey from destruction.
http://www.youtube.com/watch?v=OT3JOj_aUqU
Cheers III… the third in a consistently entertaining series from TBWAChiatDay mythicizing the brand’s founder. The Irish whiskey’s founder faces his toughest foe yet: a giant alcoholic hawk. In the ad, a younger Jameson and his more-lush hair take on the “Hawk of Achill,” a gluttonous, oversized fowl with an penchant for terrorizing the island’s inhabitants and, worse, snatching Jameson’s whiskey. After stowing away in one of his own barrels, Jameson finds himself carried off to the bird’s nest. He returns, of course, with his beloved liquor and an understandably charmed stonemason’s daughter, another victim of the beast’s thievery. Presuming he’s a virtuous man, this is perhaps the same redhead he kisses farewell during a later adventure (presented in an earlier spot), before jumping off the edge of a ship to rescue another wayward barrel. Either way, he’s fair, killing the hawk and serving it up—in a stroke of comedic justice—as a feast for townspeople. Alongside, of course, lots of Jameson’s whiskey.
Jameson Irish Whiskey has extended its “legendary tales of John Jameson” campaign by TBWAChiatDay New York with print and outdoor ads depicting 18th century-inspired oil paintings. The paintings were created by artists from around the world and aim to celebrate Jameson’s legendary character and his reputation for being a man loved by the people of Dublin. The paintings were hung in bars along with plaques inscribed with dates and entertaining descriptions of what was going on in each scene. The use of authentic, old-world oil paintings enabled a credible depiction of Jameson’s time while still retaining a contemporary sense of humor. Entertaining television spots bring the concept to life and again have yielded a bunch of deserved awards for the agency. See you at the bar…
Not rocket science… A new ad campaign in Philadelphia hopes to spare the lives of pedestrians and bicyclists. It is designed to reduce the city’s pedestrian-and-cyclist fatalities, which occur once every 13 days, on average. One ad shows the international image of a pedestrian with the line, “Thank you for not running pedestrians over.” Still another shows the image of a cell phone with the tagline, “The most dangerous part of your commute.” It’s all part of a new messaging campaign, “Not Rocket Science,” from Mayor Michael Nutter’s Office of Transportation and Utilities. Simple, bold, concise with a bit of Philly attitude. All very RIGHT…
Groomed to sell around the world… Men’s luxury online retailer Mr Porter.com (part of the Net-a-Porter group) continues to run its campaign, “Style Wherever You Are”. The creative was shot by photographer Tom Craig with images shot in metropolitan and remote areas around the world to show the span of where Mr Porter ships. A “Global Style” competition on Instagram has been recently introduced. The campaign certainly communicates what it should here, but in our humble and unfashionable opinion, it lacks any kind of dynamism (photography or layout) that should naturally characterize fashion advertising. Logo AND shopping bag (or box) also a bit redundant. Pick one peut–être…
Snowed-in… Luckily escaped before the big storm. Perfect excuse to recharge, ponder life and braise some short ribs.
Interesting (to say the least) brand move for the beverage giant bringing on the celebrated designer to promote its 30th year anniversary in Europe. Jacobs was charged with designing three cans, three bottles and three ad campaigns, each corresponding to a recent decade in fashion. Nice that the European continent is spared seeing Taylor Swift any more than necessary. We’re envious…
Daniel Buren’s newly restored work “Two Plates”, a network of 260 striped octagonal columns of black and white, was unveiled back in January 2010 at Palais Royal, Paris. First commissioned by the French Culture Ministry in 1985, work on its restoration began in September 2008. Buren had been very vocal about the government’s negligence. Glad it made it back. Simply, amazing…
Daniel Buren’s Les Deux Plateaux, now installed at the Palais Royal gives Marc Jacobs his starting point for this Vuitton collection (Spring/Summer 2013). The columns’ three different heights suggested the show’s three lengths—mini, midi, and maxi. Buren also collaborated with Vuitton on the breathtaking set, with its four escalators emptying out on a giant yellow and white check runway. Jacobs and team cleverly employs the famous Damier which becomes the ideal template for the checks. Floral embroideries were embedded in mini-squares and several iconic bags get the cube treatment. It all added up to graphic immediacy and a bold platform for a strong spring season. Art meets graphic design meets fashion meets branding meets sales, sales, sales…
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