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Cheers II

Jameson Irish Whiskey has extended its “legendary tales of John Jameson” campaign by TBWAChiatDay New York with print and outdoor ads depicting 18th century-inspired oil paintings. The paintings were created by artists from around the world and aim to celebrate Jameson’s legendary character and his reputation for being a man loved by the people of Dublin. The paintings were hung in bars along with plaques inscribed with dates and entertaining descriptions of what was going on in each scene. The use of authentic, old-world oil paintings enabled a credible depiction of Jameson’s time while still retaining a contemporary sense of humor. Entertaining television spots bring the concept to life and again have yielded a bunch of deserved awards for the agency. See you at the bar…

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