Kellyco@work | ARBOR CONDOMINIUMS (identity, advertising, graphic design, copywriting, promotion). Created identity for New York condominium project in Riverdale. Name and identity was developed to reflect an upscale, but affordable, family building opportunity. Created integrated marketing plan to promote unique open floor plans, top-quality appointments, premium building amenities and the renowned Riverdale lifestyle.
Month: March 2017
Where you live counts
Kellyco@work | ARBOR (website design & development). Website and development for condominium project in Riverdale, New York. Site presented both the project’s strengths and features, as well as neighborhood’s appeal to younger couples and families. Site design reinforces the project’s clean, modern and outdoor-oriented lifestyle and image.
Spread the good word
Kellyco@work | ARBOR (advertising, media buying). Developed advertising campaign for condominium project in Riverdale, New York. Campaign promoted both the strength of the family-oriented neighborhood and extraordinary value of the project’s homes. Media plan included both local print and web. An extensive search marketing campaign was the centerpiece of web marketing strategy.
Presenting to perspective customers
Kellyco@work | AMERICORP FUNDING (identity, company positioning, graphic design, copywriting). Developed brand identity and marketing communications program for West Coast-based mortgage funding company. Project components include logo design, identity system and sales collateral development.
Judging by its cover
Academy of British Cover Design Winners, 2016. Contemporary book design at is best.
