Child’s play

New brand identity for the Children’s Museum of Pittsburgh and its new MuseumLab. MuseumLab is a new maker space for older kids in the former Carnegie Free Library down the block from the Children’s Museum in Allegheny Commons. The refreshed brand identity introduces a new font and the “hi” in the name highlighted in color, and a line under the “M” doubles as an anchor and organizing element, also used in an abbreviated monogram version of the logo. The new identity also introduces a broader palette of bright colors, with the Lab appearing in green. The signs are designed in strong, simple black and white, with an outline that sets them apart from everything around them. The design team also created a series of custom icons for the system. Keep it simple is to everyone’s advantage. Not just for the kids, of course.