Execute broadly with a clear voice

Brand SPOTTED. Comme des Garcons | Play. A range of basics, including t-shirts, sweatshirts, knitwear and canvas footwear, is one of the company’s most lucrative lines, (12 % of overall CDG revenues). Quirky, bug-eyed heart logo, developed in collaboration with New York graphic artist Filip Pagowski. Wonderfully simple and fun product and branding execution (with the usual CDG disciplined execution). A real lesson on identity design and smart brand extensions. But time to get outside and play…