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09 08 20
Visual identity refresh and new campaign for the popular arcade and dining chain, Dave & Buster’s. New tagline, “Ding Ding Ding” sets the stage for new tv spots, short social media videos and a comprehensive brand redesign. Creative all by Mother in New York. We love the energy on all fronts here. Should serve the client well. Ding Ding Ding!
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09 02 20
Set to the Rolling Stones’ classic “She’s a Rainbow” this new advertising spot, “Fantastic Voyage” from Adobe brings us a new reality after months of living with the global pandemic. Floors turning into lush gardens, a man getting a new hair style and fellow commuters coming alive with lively, fantastic graphics. Created by 72andSunny Los Angeles and directed by Antoine Bardou-Jacquet of Partizan. The spot is set to run in the US and UK across broadcast, digital and social. A brilliant moment of needed escapism and inspiration…
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08 24 20
Nissan joins other major automakers and leading corporate brands embracing the two-dimensional or flat identity design. Its new identity has been in development three years since 2017. The brand name remains at the center of the new logo, but is no longer raised or contained in a band. Overall, all elements are thinner with the font refined and letter-spaced, resulting in a more modern feel. The new Nissan identity continues the brand’s guiding message— with a strong, determined belief, you can even penetrate the sun. Animated versions of the logo will be featured online, moving and pulsating against diverse backgrounds. A big improvement from the previous brand identity with a elegance and flexibility well-suited for the future and digital age. Plug it in and let’s hit the road…
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08 24 20
Profile on the reemergence of this darn we say odd color, by Emily Yoshida for SSENSE. Yoshida writes, “In a mystery zone that isn’t quite seafoam, nor neon, nor the cheerfully unnatural glow of terminal green. “Mint green” feels like a euphemism; if it is a mint it’s artificial spearmint, with all the throat-clinging bitterness that entails. It’s technically verde, but it’s the most un-verdant green on the color wheel.” We embrace most colors, but we side with Yoshida on this one. Gucci and Billie Eilish can pull it off for this moment in time, but for the rest of us mortals, it really is either an inexplicable throwback to vintage kitchen bowls, Betty Ford (loved the color!) or one of the bad St. Patrick’s Day hues that just should not show up at all. To each his own, but come on. : (
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08 20 20
Guido Guidi, Fosso Ghaiaia, Italie, 1971
