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03 06 20
A new and welcome identity refresh for GoDaddy, the web hosting company just debuted. Gone is the bland wordmark which replaced the odd cartoon character and typography. The new brand identity and positioning is both modern and digitally friendly while welcoming a new shift in focusing on users’ experiences and successes. We applaud the significant shift and think if solid service and marketing prevails, it should all bring many new daddy fans.
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03 05 20
Life as Nan Goldin Knows It, by Thora Siemsen for SSENSE. Interview with the renowned photographer whose work remains intensely personal and always political. Her latest work, the opioid crisis, update on her life and her new passion for the sky and clouds with her new credo: “Seek to persuade all who’ll listen of the wonder and beauty of clouds.”. Nothing less than a fascinating piece on an artist that continues to enthrall us all.
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03 01 20
New brand identity for the The Institute of Contemporary Art in Boston dedicated to contemporary art. Pentagram delivers a new identity that is bold, flexible, modern and accessible. The new identity program elevates the museum’s position as a world-class arts institution and at the same time continues its support of the community and enhanced social engagement. The new logo is part of a comprehensive identity system that includes print collateral, website, animations, merchandise and a new program of signage and environmental graphics for both the original Diller Scofidio + Renfro designed building and the ICA Watershed. The color palette is bright, inviting and contemporary with an intentional playful edge that fits the renowned institution and its place in the art world. Let’s all plan a trip to Boston and see this impressive work in action…
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02 14 20
Google Maps celebrates its 15th birthday with a service refresh. New logo along with a redesign of the application itself. While we can’t say we’re the biggest fans of the search giant’s design aesthetic, these are all positive moves for the indispensable tool we have all come to depend on. So locate, navigate and explore away!
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02 14 20
Album cover design for Franz Liszt: Two piano concerti by Edith Farnadi, 1960. Designed by Rudolphe de Harak.