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04 12 11
We’ve all heard of Gwyneth’s foray into the world of lifestyle marketing via her blog, GOOP (the traveling through Spain PBS show with Mario, the recent cookbook, etc.). Now enter Shawn Carter (a.k.a Jay-Z) with his new site, Life + Times, covering art, music, technology, design, sports, leisure, and style (nicely designed btw). Interview of Jay-Z today on GOOP… Interview of Gwyneth today on Life + Times. Salute to Mario sprinkled for good culinary karma… Quite the marketing triumvirate! Lesson: Partner with people that can help leverage your own business (and maybe you like hangin’ out with)… And of course, have a good PR/marketing firm to produce all this stuff.
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04 08 11
New IBM video commissioned for its 100th anniversary, on how IBMers have experienced the evolution of technology in business and society (and of course, IBM’s significant role). Beautifully crafted by renowned director Errol Morris and music by Philip Glass. Another example of big brand strategic thinking and marketing initiatives to match.
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04 04 11
When the Data Struts Its Stuff… In Sunday’s NYT, Natasha Singer looks at the dramatically growing importance of information visualization. While information graphics design has been around for ages, today’s data-driven world brings it right to the forefront of business/marketing communications.
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03 24 11
Insightful NYT piece on a new take on measurement for the Twitter world. Measuring not only who’s talking on Twitter, but also how much someone is affecting conversation.
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03 21 11
The Feast’s rundown on leading Foursquare check-ins at NYC dining destinations… Not a huge surprise, but Danny and Mario dominate the pack with Meyer’s Madison Square Park Shake Shack taking gold again.
