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Made in Tennessee campaign. Tourism campaign to build awareness and inspire travelers interested in a memorable vacation. Campaign features original music written and performed by Nashville musicians and producers, as well as music from Tennessee bands such as The Apache Relay and The Black Cadillacs. The voice of the campaign is Rivers Rutherford, a Tennessee-born songwriter responsible for penning numerous No. 1 country hits. Real-life Tennesseans and Tennessee visitors are the featured talent. Future campaign initiatives enlist two famous Tennesseans, entertainment icon Dolly Parton and international rock star Jack White. Agency: VML
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What’s Your L.A. Story? | Los Angeles Tourism & Convention Board. New integrated branding campaign designed to build awareness, interest, and visitation to this iconic U.S. destination. In celebration of the city’s deeply-rooted storytelling history – as seen in both its ties to the entertainment industry and the unique stories of its residents and visitors alike. Agency, HEILBrice.
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Follow Your NOLA interactive site. Site design features a custom Google Map that integrates hand painted map tiles. The map tiles are then made into a pattern and incorporated into the Google Map. The resulting effect of painted streets and waterways is as unique as New Orleans itself. At the center of the design is the fleur-de-lis compass used throughout the Follow Your NOLA campaign. The interactive compass allows the user to establish new paths to explore the city and beyond. A national television and online ad campaign drove substantial traffic to the site creating new buzz, interest, and a much needed expanded view of the possibilities and experiences of New Orleans. Agency: Dentsu. Site design by Scuba.
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Promotional poster design for the Netherlands, 1950s. The car is a Renault Dauphine 1956 by Gordini.
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