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03 16 18
New identity system for Isokon Plus, the British furniture company by design studio dn&co. Original logo was created by Bauhaus teacher László Moholy-Nagy eight years ago. Product photography by Rory Gardiner.
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03 05 18
Kellyco@work | A WORLD OF FLAVORS (advertising, copywriting)… Developed trade advertising campaign for SSP America and its new upscale restaurants in the revamped Terminal 4 at JFK. Advertising reflects defined brand personality for each distinctively designed and branded eatery. Series includes ads for renowned restauranteur Danny Meyer’s Shake Shack and award-winning chef Marcus Samuelsson’s Uptown Brasserie and Street Food ventures. Pre-flight dining might just be the way to go…
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03 01 18
The most dramatic recent rebrand was the rebranding of Chobani. Chobani is a terrific example of a newer brand that clearly differentiated itself from the leaders, built trust with the consumer and quickly assumed a leadership position in the category. Wellness is also an obvious guiding force in the new packaging. While Chobani originally defined its identity on being organic and natural, it now was seeking to evoke those ideals in its new packaging, Folk art of the 1800s, hand- painted artwork and color palettes that come from nature became the primary inspiration, with a new serif font that’s softer and heavy on the lower-case letters. Natural ivories, tans, and browns predominate and, most noticeably, the fruit is rendered in a hand-painted style that actually celebrates the natural imperfections of fruit. Warm, friendly and accessible vs. clean and cold. Certainly, a first rate rethinking of the brand that should serve the company well for years to come.
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02 22 18
Identity for E-Commerce tool Wombat by GrandArmy.
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02 20 18
Kellyco@work | CEMUSA (graphic design, copywriting). Developed brand positioning for U.S. launch of barcelona-based outdoor media company highlighting company’s unique design-driven “street furniture” (bus shelters, kiosks, newsstands, electronic signs) and expansion in U.S. market. Developed and designed versatile sales kit which later extended to all company’s sales support materials. Sales presentation was instrumental in the company’s securing contract for New York’s street furniture program.