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10 05 20
Another brand “Story”, the latest Gucci Tailoring campaign was directed by Harmony Korine. Three artists with distinctive style, outfitted in full Gucci regalia are featured in a swanky West Coast home with their pets, A$AP Rocky, Tyler, The Creator, and Iggy Pop, with his parrot Biggy Pop and a blue hyacinth macaw. Video features “Supernature” by Cerrone. “A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar” said Gucci Creative Director, Alessandro Michele. Keeping things eclectic and engaging is definitely the name of the game for the global luxury brand.
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10 05 20
Gucci launches its latest Tailoring campaign with A$AP Rocky, Iggy Pop and Tyler, The Creator. The campaign stars are at home along with their exotic pets, including Pop’s parrot Biggy Pop and a blue hyacinth macaw. They are later seen together at a table with a pot of spaghetti, and in the lounge in the afternoon sunlight. Video features “Supernature” by Cerrone. Campaign by Gucci creative director, Alessandro Michele with photographer Harmony Korine and art direction by Christopher Simmonds. These brand “Stories” are one of the highlights of the brand’s marketing plan. They are chock full of product but more importantly, entertain and intrigue Gucci’s increasingly young and hip target market. The brand seems to get just bigger and better telling and selling its cool lifestyle story around the globe. Something to watch, that is for sure.
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09 16 20
New York has managed to keep the COVID-19 curve flat since June with coronavirus infections below one percent. The New York MTA (Metropolitan Transit Authority) just introduced a new campaign titled “The State of Respect”, a series of striking posters featuring city transit users wearing masks. The campaign was created by agency Conquistadors employing a dozen artists from all over the world, including New York, Sydney, Rotterdam, Amsterdam and Buenos Aires. The campaign accompanies the start of a citywide fine initiative ($50) for all public transport customers who refuse to wear a mask. R-e-s-p-e-c-t…
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09 11 20
We recently rediscovered this wonderful film on the history and significance of sign writers in Ireland. Seems especially poignant in these challenging times along with the digital age which has greatly affected physical retail establishments and the way we communicate. Less plastic, more thoughtful design, craftsmanship and pride in one’s work—definitely a good thing.
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09 10 20
Recent brand refresh for Black Seed Bagels, NYC’s premiere artisan bagel shop renowned for their Montreal techniques, rave reviews and huge lines. Created by Saint Urbain, the goal was to give the brand a new more cohesive digital-friendly identity that effectively communicated its core values and provided both a distinctive and creative platform as the company grows and expands its product lines. Beautiful new color palette, clean and modern certainly, hopefully befitting the extraordinary bagels New Yorkers have come to love. We’ll take a dozen, s’il vous plaît.
