Promotion SPOTTED. No Noise | Selfridges. Campaign for renowned British department store offering shoppers a break from branding overload. A well-curated selection of debranded products from big names such as Heinz, Levi’s, Beats by Dre, Marmite and Crème de la Mer is featured both in-store and online. “As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.“ The store also offered a quiet room where shoppers could retire from the whirl of bargains and enjoy a few moments of peace and reflection. Catchy enough and certainly provokes some thoughts on branding, packaging and designing some distinctive promotional noise…
