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09 09 19
Poster design for the clothier PKZ, Otto Morach, 1928.
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08 14 19
Signage design. Simple old-school perfection.
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07 31 19
A recent rebranding for the mega global brand McDonald’s was just introduced. Although the logo itself remains unchanged, the scale of the brand refresh is significant and far-reaching. Color usage was dramatically reigned in with a substantial new focus on the “golden arch” yellow. Photography moved to more contemporary, active shots depicting more at home and on-the-go along with more carefully art-directed in restaurant scenerios. Branding firm, Turner Duckworth also introduced a bold, creative use of the renowned Golden Arches. A new set of flat-design icons featuring a range of McDonald’s menu times was also created. Patterns were also developed for both digital applications and branded apparel. Finally, a new typeface, Speedee, was designed, inspired by the Golden Arches and the brand’s wordmark. Intended to streamline the use of multiple fonts, it is friendly, accessible and flexible in all applications, especially digital. We have only praise for this effort. It brings a new vitality to an overly complicated and unmemorable brand identity. Now, let’s get some of those fries!
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07 25 19
Above the Roofs of Berlin, exhibition catalog design by Neubau.
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06 21 19
Santander, a leading bank based in Boston, recently introduced a significant rebranding initiative. The longstanding flame symbol have been revisited with a modestly reworked version designed for clarity and diverse applications including digital. New typography is also a welcome change to the bank’s identity. A new sans serif now sits next to the redesigned symbol. A full family of fonts were created for Santander’s marketing efforts. The application of these typefaces across applications delivers much improved consistency while supporting the new logo. Photography standards were reexamined and new emphasizes more active shots projecting both busy lives of customer and an optimistic viewpoint. New color icons add some interest with simple red versions offer flexibility with applications. Overall, this refresh delivers on digital-friendly simplicity as well as a nice evolution toward a more modern, friendly brand presentation. Kudos to the well orchestrated effort…
