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12 15 21
Data visualization system for the Bill & Melinda Gates Foundation created to help tell and support data-driven stories about gender equality. All design layouts and templates are designed from either plus or equal signs, reinforcing the gender equality and progress. Noto, a comprehensive open-source font family with support for over 1,000 languages, is utilized for all online applications. The broad far-reaching project reinforces how data can effectively tell compelling human stories and help target audiences see beyond normally intimidating data presentation. An amazing effort by renowned design consultancy Pentagram (partner, Giorgia Lupi and team). Bill and Melinda should be thrilled.Â
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10 15 21
The search giant introduces a redesigned icon set and design language for its more integrated Workspace while retaining the identity and accessibility of existing products. Design and supporting animations show users transparent layers that overlap and extend from one app to the next, better representing an integrated experience and collaboration. All creative by brand consultancy, Wolff Ollins. Simply, beautifully designed and executed.
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08 11 21
The Tribeca Film Festival launched in 2001, founded by Robert De Niro and Jane Rosenthal, as a means of using the power of film to usher in joy and hope to a city reeling from the devastation of 9/11. Two decades later, as the world-renowned festival honors its 20th anniversary, the organization has undergone brand overhaul in the wake of the COVID-19 pandemic.The widely recognizable existing logo needed updating to reflect its revised name and to celebrate the festival’s 20th anniversary. Since its featured roster have expanded beyond film to include TV, art, comedy, talks, games, podcasts, immersive experiences, virtual programs, and more, the festival was renamed as the more media-inclusive Tribeca Festival. The new comprehensive celebratory rebrand (by Pentagram) features a bold and colorful anniversary logo along with a new bright color palette, dynamic typography (utilizing Druk and Basis Grotesque typefaces) and clever animations. It all screams celebration and is both distinctive and joyful. The new branding is comprehensive covering event graphics, advertising, promotional materials, posters, video and social media. While we continue to struggle through the challenges of the pandemic, the Tribeca Festival continues to entertain, celebrate the arts and give us a good reason to get together and enjoy the show. Bravo!!!
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08 10 21
Neiman Marcus has been through a lot including significant team restructuring, refinancing, acquisitions and high-level design partnerships following its emergence from bankruptcy over one year ago. Its new campaign hopes to show the company’s growth and transformation, re-introducing itself to customers in a fresh new light. The new campaign to debut this fall is broad with both still photography and video, all communicating dramatic visual stories around the juxtaposition of customers’ re-emergence to work, life and nature. Digital campaign stories will be shared throughout the season on social media platforms and the retailer’s homepage, in addition to the brand’s own publication, The Book, which will feature a range of exclusive interviews with established brands, designers and creatives. New, exclusive brands are the leading force of the campaign with the retailer hoping to reach existing and new customers with new style perspectives in a dramatically changing world. Like so many things, time will tell. Curious to see if one of the old guards of luxury retail can stake a claim in the new world of fashion. We’ll be watching…
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08 06 21
Kellyco@work | 914Cares (brand identity, digital design, social media, graphic design). Created new brand identity, website and social media post library for regional non-profit organization providing assistance to struggling community members. Developed new design and messaging platform, enabling more impactful communication, efficient online fundraising and diverse promotion capabilities. More on this project >