-
08 18 12
-
http://www.youtube.com/watch?v=6h3HEYcyNGk
Find Your Greatness/Washu… Greatness for all! Another favorite in the series…
-
http://www.youtube.com/watch?v=LsXRj89cWa0
Find Your Greatness/Jogger… Just in time for the Olympics, Nike takes a break from the perfectly sculpted god-like athletes, and gives us another reason to cut the carbs, watch the vino and get our respective arses moving again. Favorite in the series…
-
08 15 12
Nike introduces its big new campaign for the London Olympics. Features various places in the world called London that aren’t in Great Britain. The first spot shows that the performance and success is not reserved for a chosen few but to all. Love Nike’s strategy in passing on Olympic sponsorship (and the millions involved in fees) and investing in their own brand positioning. Using London as a device here certainly attaches the brand to the Games, most likely to the dismay of official sponsor Adidas. Again, hats off to the Widen + Kennedy folks for brilliant strategy and classic Nike thoughtful, motivating impact…
-
07 25 12
For the Young and Hungry… New print ads for Levi’s latest Go Forth branding campaign. Featuring headlines like “Cut with Grace” and “Tailored for the Young and Hungry”, the new ads clearly target the young, driven and fashion conscious audience. Shot by photographer Christian Weber, the print and outdoor ads feature the models/actors from the television spot, all of which are sporting the latest Levi’s Fall/Winter collection. Not sure we dig the new typography, but as always with the folks from Portland, all extremely clean and well done. The Go Forth branding concept does seems like it has been watered (or beaten) down to a more conventional “sell product” campaign. Tune in again for more in the dungaree dairies…
