07 25 12

For the Young and Hungry… New print ads for Levi’s latest Go Forth branding campaign. Featuring headlines like “Cut with Grace” and “Tailored for the Young and Hungry”, the new ads clearly target the young, driven and fashion conscious audience. Shot by photographer Christian Weber, the print and outdoor ads feature the models/actors from the television spot, all of which are sporting the latest Levi’s Fall/Winter collection. Not sure we dig the new typography, but as always with the folks from Portland, all extremely clean and well done. The Go Forth branding concept does seems like it has been watered (or beaten) down to a more conventional “sell product” campaign. Tune in again for more in the dungaree dairies…

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