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Jimmy Kimmel | Celebrities Read Mean Tweets #2
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Jimmy Kimmel | Celebrities Read Mean Tweets #1
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06 04 14
Advertising SPOTTED. Ritz-Carlton | Six-word wows. Taking off of the popular online creative exercise known as six-word memoirs and six-word stories, the latest campaign (by agency Team One Advertising) for the hotel brand is an example of the growing role that brand storytelling is playing in consumer marketing. The campaign assumes the trending storytelling approach rather than traditional marketing/selling helps brands stand out amid the formidable advertising clutter. Another obvious assumption would be that the new abbreviated stories are more shareable via social media. Imagery a little too stock looking. Simplicity of layout and copy all strong. Just remember. Execution counts. Always has…
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06 04 14
Sticker images for Tokyo start-up LIne featured in No Time to Text? Say It With Stickers, by Hiroko Tabuchi, The New York Times, May 25, 2014. Will dumbed-down cute be our future…
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06 03 14
Just starting to make their way around town and online, Netflix has released a series of new character posters (in both traditional and animated versions) for its new smash hit, Orange is the New Black. The campaign launches outdoor, in print and online to plug the premiere on June 6. With success, obviously comes larger promotional budgets. Hard to pick our favorite, but we are particularly fond of “Screw You” Nicky Nichols (Natasha Leone)…