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Special 2014 FIFA World Cup Preview issue of Sports Illustrated featuring four covers with Lionel Messi, Cristiano Ronaldo, Luis Suarez and Clint Dempsey.
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06 10 14
Unreal… Gatorade’s Unreal Around the World campaign (Lew’LaraTBWA Brazil) promoting the brand’s global contest in which amateur soccer players give personal accounts of how practice has improved their game play. Winners get to meet professional teams including Arsenal, FC Barcelona and A.C. Milan. Great energy. Smartly executed. Social media driven. Big win predicted for G….
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Real magic… Gatorade | Bibbidi-Bobbidi-Boo. First video effort in Unreal Around the World campaign with Lionel Messi, David Luiz, Sergio Ramos, and Landon Donovan showing the unrelenting work put into training. Major points for using the Disney classic (from Cinderella) Bibbidi-Bobbidi-Boo remixed by renowned American musical producer David Banner, who has worked with artists including Snoop Dogg, Lil Wayne, Usher and Chris Brown. Refreshing change from the usual sports commercial soundtracks. Agency: Lew’LaraTBWA. Inspiration to find your own personal magic. Biddidi-Bobbidi-Boo…
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Soccer shoot by Chris Crisman.
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06 10 14
