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11 06 13
Go play with your brand… Asked to create Lacoste’s limited-edition series for the brand’s 80th anniversary, famed English graphic designer and art director, Peter Saville, created a series (80 for men, 80 for women) in which the brand’s iconic crocodile logo is replaced by various interpretations, from mere squiggles to a rough outline suggesting the creature ’s absence. Not that we’re huge fans of the gator label these days, but hats off for loosening the strings a bit. Heading your way soon…
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11 05 13
Promotion SPOTTED. Christie’s | Tumblr. Famed auction house Christie’s announces a special event with Tumblr where Lichtenstein’s late masterpiece, ”Seductive Girl” will be both featured at Tumblr’s headquarters and streamed live as a Q&A event. Certainly interesting to see bigger brands increasing their involvement with new platforms. Christie’s is obviously interested in reaching the coveted millennial demo. So, keep your eye on the Tumblr feed. Ready or not, here comes the marketing. I know how you must feel, Brad…
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11 04 13
“Broccoli’s Extreme Makeover”, The New York Times. In the recent Health Issue of the New York Times Magazine, writer Michael Moss enlists advertising agency Victors & Spoils to take out-of-favor broccoli and reposition it in the marketplace. Interesting case study (check out the video) looking at both the challenge involved, strategy development and the creative process. Interesting companion piece on the creation of the cover concept. Kudos to the Times for undertaking such an elaborate process for the piece. Not sure why more produce industry groups have not gotten on the marketing bandwagon (à la milk, cheese, grape boards). Green should really be the new black…
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11 01 13
How the iPod President Crashed: Obama’s Broken Technology Promise, By Ezra Klein, Bloomberg Businessweek. Insightful story on the fiasco that is called healthcare.gov. Cover is absolutely brilliant. Again, we sadly have to ask if this administration will ever learn that execution is a big part of the end game…
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10 31 13