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11 23 11
Wishing everyone and their families, a happy Thanksgiving…
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11 14 11
Generation Sell… Interesting piece by essayist and critic, William Deresiewicz for the NY Times on how the entrepreneurial spirit defines the current generation. The heroic age of dot-com entrepreneurship, Deresiewicz claims, has shaped the new generation into aspirational “creators,” usually with a social conscience and almost always with a marked distrust of big business and government. Add a sense that it is every man for himself (the obvious lack of traditional post-graduation opportunities) and you have the new social order for the young set. More than fascinating… certainly a positive move from the previous sense of entitlement… could this be what American society needs to help the country define new values, innovation and economic growth?
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11 05 11
Installation by Shake Shack… Before i Die. While building a new location in Downtown Brooklyn, Shake Shack transformed a blank construction wall into a Before I Die wall. This wall was born in October and will come down in December. Great promotional idea involving the community while promoting the downtown arrival of those crazy delicious Shack burgers. God bless Danny Meyer…
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10 06 11
A very sad day…
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About THINK… Promotion video for THINK, the IBM exhibit currently at Lincoln Center in New York which explores how progress is shaped through a common and systematic approach. The real show is the exhibit itself, but the video gives you a good idea of how impressive this amazing piece of marketing really is. Like the music too which definitely is not always the case in the land of corporate videos…
