10 03 13

Nostalgia revisted… Cole HaanBorn in 1928. A charming campaign for Cole Haan embracing its timeless style by featuring four individuals, writer Maya Angelou, photographer Elliott Erwitt, astronaut Jim Lovell and model China Mochado, all born in 1928 (same year as the brand was founded). Print and outdoor ads have already started popping up along with an online video series featuring these four visionaries offering short takes on their unique lives. The campaign comes on the heels of Cole Haan being sold by Nike to the private equity firm Apax Partners. The brand intends to make its message clear, as VP of Marketing Erin Riley states, “we need to look back to look forward.” We are definitely in favor of the reimagined classic thing. Nothing crazy fashionable here, but keep those cool oxfords coming… 

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