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The tastes of summer… KRAFT | The Zesty Guy Slaps Some Dough. Third in the refreshingly tongue-in-cheek series. Wood-fired pizza and a nice pair of khakis, what’s not to love…
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The tastes of summer… KRAFT | The Zesty Guy Gets Steamy. Second in the deliciously humorous series. Pasta, sausage and butter, what’s not to love…
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The tastes of summer… KRAFT | The Zesty Guy Says Hey. For your viewing pleasure, the Zesty Guy. In Kraft’s latest campaign for their “Zesty Italian” dressing, they’ve employed the, ahem, talents of Anderson Davis, a man who is causing a media frenzy over his sexy portrayal of the amazingly talented salad/grill guy (think Bobby Flay meets Diet Coke dude). The campaign, created by TBWA/Chiat/Day, is totally tongue-in-cheek, approaching deliciously campy, using the old “sex sells” routine in order to hawk something as mundane as salad dressing (now also a cooking sauce). Add in a hefty splash of good-natured humor and you might just have the perfect recipe on your hands. But, not everyone’s in on the joke. One Christian advocacy group, One Million Moms insists that the ads alienate conservative customers and that Kraft will inevitably lose business. No worries, the campaign marches on with well-deserved swagger. All signs point to a big success for Kraft targeting the (very) mainstream foodie. We say, what’s not to love about a little additional heat out on the grill. Stay away from those buns and let’s get ZESTY…
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Captivating post (newyork.com) profiling David Bradford and his approach to photographing the city and its people from his cab. For more of Bradford’s work, head to his website Drive-By Shootings. No surcharge….
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Video for Valentino F/W 2013 campaign by Inez Van Lamsweerde and Vinoodh Matadin. The print campaign comes to life with a studied amount of movement suggesting subjects of master works coming alive. Page frames seem to suggest the modern canvas. Perfectly conceived and executed by the Dutch duo Inez & Vinoodh. Try to watch just once…