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03 29 12
Steak & potatoes rebranding… Interesting story on the dynamic New York restaurant scene and how the 16-year-old Midtown steak joint is going through a head-to-tail renovation. We’re frankly not huge fans of the final result but useful case study on a brand’s evolution. Bon Appetit!
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03 28 12
A timely look in the NY Times at the exploding popularity of programming and website/app development instruction.
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Twist it… Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally twist a building like you can the shoe. Music makes the spot into a fascinating little symphonic blast. Brought to you (or the Japanese) by the folks at Wieden + Kennedy Tokyo. Nike probably needs to think about upping their game back home…
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Happy St. Paddy’s…
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02 21 12
All signs (or at least many) point upward… Stuart Elliott on projected increased marketing budgets for some of the mega brands. Time will tell but hopefully, companies, both small and large, will start to invest in both marketing for shorter-term sales and longer-term positioning.