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Happy St. Paddy’s…Â
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03 14 13
Crewcuts Quiz… Video announcing Spring 2013 Crewcuts collection. Seriously cute…
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03 14 13
J. Crew (under renowned chairman and retailer wizard, Mickey Drexler) introduces its Spring 2013 Crewcuts collection. In addition to cute clothes for the little one in your life, you have to admire the clean, crisp and catchy marketing this line has delivered since its inception. Visuals are always bright, active and engaging. Photography and copy follow suit and are consistently both approachable and fun. The new season’s video is also adorable with kids answering questions on color and inspiration behind the new collection. And we’ll agree with Noah. Lime sorbet is pretty awesome…
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Spring into promotion mode… Barneys New York launching their spring season with two promotional videos (mens and women) under the direction of photog/filmmaker Barnaby Roper with Barneys New York Creative Director Dennis Friedman. Seems to be inspired by highly lauded Prada Real Fantasies lookbooks and companion videos. Both Barneys videos feature animated illustration mixed with a single model outfitted in spring’s latest and greatest. We certainly love the lightheartedness and energetic mix of cartoonish, almost superhero graphics. Using Liveclicker technology, the video player features “shop all” buttons– one leading to an interior page with all video merchandise and another off the share button cleanly displaying products in a neat and tidy band over video image. Products worn in any particular sequence are more prominently featured below player. Share and embed options complete the well-dressed season launch. Who said e-commerce had to be down and dirty without any imagination and style? Bravo Barneys…
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03 11 13
Uniqlo, the Japanese clothing giant, has always held both innovation and design as core components of its brand identity. The launch of the U.S. site last fall pushes its affordable, yet stylish minimalism with a healthy dose of the latest in dynamic and responsive site design out into the very competitive mass market apparel industry. The new site is structured more like a Tumblr blog vs. your typical apparel or retail site. The catalog or magazine-influenced layouts that have dominated the retail category are nowhere to be found with a long scrolling homepage, highlighting both the latest promotional efforts, as well as regular site features. Graphics and copy are bold and pared down, allowing easy movement from the desktop computer to tablets and smartphones. It all looks and smells like the next generation of online mass marketing to us…