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06 23 13
Inspiration… SPOTTED Johnny + June, 1994. Inspiring artists and partners in life…
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06 21 13
Think bright & sunny… thierrycariou: Fromentine Vendée France
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Customer-centric or invasive… Popular Nat Geo Brain Games host, Justin Silva discusses why targeted marketing may not be such a scary thing after all. He argues that we can easily become desensitized to the millions of different ads coming at us from all sources of media; with customer-centric marketing, ads are more appealing because they are tailored to individuals interests. The fact that companies use our likes, tweets, check-ins is just one part of the equation (they do somehow have to make money besides providing big expansive platforms for everyone’s use and amusement). Silva contends that it is a time of the empowered consumer vs. just a question of increasing invasion of privacy. Does come down to tradeoffs like anything else. But, we do agree that with the use of something at no cost, expect something in terms of participation (i.e. data mining/ad or marketing targeting, etc.). The arguement can be made that the customer is still, for the most part, calling the shots. Participate or not. Purchase or not. Watch or shut it off. Activate privacy controls or let her roll. Feel the power…
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06 17 13
5 Ways to Use Pinterest for Content Marketing. Good take on how businesses can use Pinterest to their advantage. Happy pinning…
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Let the world wait… Beyond the original promotional calendar of beer coasters, the Corona Let the World Wait campaign also is to be shared via social media. Here, a short, scrappy video brings the campaign to socially inclined. Later applications include posters and POP displays for distribution in the the brand’s 14 Asian markets. Smart, cost-conscious with a lot of personality. Cheers…