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06 11 13
Winging it… Samsonite Latin America. New print ad from TBWA utilizing photographer Tim Flach’s renowned animal studies. Striking and great example of fine art inspiring good advertising. With a little help from good ole Photoshop…
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06 11 13
Ready for your close-up… More Than Human. In his latest exhibit at the Osborne Samuel Gallery, photographer Tim Flach looks at the animal kingdom with his signature meticulously researched and styled close-ups. Hard to imagine how one gets the subjects to cooperate in a studio setting but Mr. Flach obviously can talk to the animals…
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Feelings… Designed by Apple in California. New branding campaign released to accompany the redesigned iOS 7. An obvious return to a more emotional brand appeal vs. the more pragmatic product feature advertising of years past. Might have a lot to do with lagging sales and the growth of Google and Samsung. Showing touch screens and cool little features has obviously become ineffective. Also, something important to note here about how Apple solves problems. The company’s center has always been in design. Now faced with slower growth and slipping market shares, the company naturally goes back to what it instinctively does best — design and how it all works to make people’s lives better. Doesn’t hurt to have an agency (TBWAChiatDay) that understands the company’s business, current challenges and most importantly, the heart and soul of the brand. Beautifully shot, well-written first effort here. Voiceover provided by Ben Affleck. We are feeling a new wave of inspirational advertising (and hopefully products) coming, but that is just an emotional response. Regardless, it should all make for good viewing…
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Here’s Jony… Presenting iOS 7. Jony Ive walks us through the new mobile operating system. If you weren’t invited to the presentation, this is a great way to get an organized walk through of the redesign, philosophy behind the redesign and new features. Although 7+ minutes (nice connection to the product), worth the time to get the full story, in living Apple style. Big applause from us on all fronts (except maybe Siri)…
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http://www.youtube.com/watch?v=VpZmIiIXuZ0
Stay on message… Designed by Apple | Intention. Yet another video released at the WWDC. Played at the end of the event, this sophisticated, quintessentially Apple positioning statement pushes design superiority, the commitment to quality, simultaneously taking a not so subtle jab at the company’s latest competitors, who constantly build and never really perfect anything. Brilliant execution. Inspirational copy accompanies lilting piano music. As intended, simply perfect…