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03 06 13
Product photography… Distinctive & engaging. Photos used on Facebook and other social media often lacks any kind of impact. Companies and brands often pull disparate imagery missing an opportunity to both tell a story and support the bigger brand picture. Our favorite new-school yogurt Siggi’s does an amazing job with simple setups and simply lovely composition. Comforting, aesthetically pleasing and downright appetizing. Snacktime…
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03 04 13
Catch the bug… Jonah Berger, whiz kid marketing prof at Wharton School, details 6 criteria for why things go viral. It makes for an entertaining read, but does not necessarily tread new waters in the world of marketing and advertising. Pretty obvious that exclusivity makes an object desirable and that attaching emotions to a concept can make it more appealing. We do like the bright orange cover and simple design, but for a more nuanced take on social epidemics, may be better off reading Malcolm Gladwell’s The Tipping Point. Not sure that Contagious will go viral…
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03 04 13
Classic David Ogilvy wisdom… Excerpt from the beloved Ogilvy on Advertising. Still subscribe to most of his points here. Wish more writers had some method to their brilliance/madness…
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03 04 13
Mass meets avant garde… Nike Gyakusou. The latest installment from Nike’s collaboration with Undercover designer Jun Takahashi. The rich color scheme and more organic graphics strive for a balance between physical performance and mental contemplation as well as blending with both urban and natural landscapes. Product shots for retailer Oki-ni. Solid example of how a mature mass market brand consistently targets smaller, more fashionable, higher price-point customers, keeping some of the cool alive…
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Nike Gyakusou FW 2012 video… Behind-the-scenes look at the latest running footwear and technical apparel designs (Fall/Winter 2012) from the ongoing collaboration, Nike Gyakusou. Set in the dense forest of Togakushi, this video highlights the new line as Undercover Creative Director Takahashi reflects on the meaning of “Gyakusou,” the ascetic training experience that dominates the former ninja grounds and the impact of natural environment and Japanese heritage on the designs of the collection. An effective (even with the subtitles) vehicle in creating both an intellectual curiousity and product interest. Certainly, not your average sports apparel promotional effort. Arigatou for that…