Mother knows best

Moms Demand Action, a collective of mothers calling for gun law reform, has launched a print and television advertising campaign focused on children in school. The print, outdoor and digital campaign, “Choose One”, features children carrying assault weapons standing alongside peers holding a candy egg, a classic children’s book and a playground ball. We apparently keep “Little Red Riding Hood” out of schools because of the bottle of wine in her basket. We also apparently ban dodgeball because it’s viewed as being too violent. We won’t sell Kinder chocolate eggs in the interest of child safety. Why not assault weapons? Moms and most of the rest of us want to know. The Moms Demand Action campaign was developed pro bono by Grey. When Mom (or Moms) gets mad, you probably ought to listen…