The World of Heath… Company video featuring owners Catherine Bailey and Robin Petravic along with a bunch of their employees. Nothing slick here, just a wonderful look at a great, successful, small (or mid-sized) business with a bunch of happy, fulfilled people. Perfectly on strategy (keep things simple, always strive for quality and have integrity). Just joyful to watch…
Site SPOTTED. Heath Ceramics: founded in 1948 by Edith Heath, a Californian ceramicist who helped define the Californian modern movement and is considered among the most enduring examples of mid-century design. Found in restaurants (most notably, Chez Panisse in Berkeley), homes and museums worldwide, Heath is synonymous with simple, functional and thoughtfully designed tableware and tile. Heath was known for innovation in clay, glazing techniques and single kiln firing, which utilizes lower than normal temperature, therefore saving energy. This thoughtful or Great Depression mentality is still a critical part of present owners’, Catherine Bailey and Robin Petravic, mission. The website which went through a major redesign a few years ago, straddles representing the brand and delivering robust e-commerce capabilities. A flexible grid layout accommodates both extensive product content, as well as more editorial-like stories and inspiration features. Product photography is simple and clean. More styled environment shots help to define the modern Californian brand personality. All text and the voice of the site is consistently simple, friendly and engaging. Can’t say enough good things about this company. Edith’s original mission says it best: “Make simple, good things for good people”. Enough said…
@work | 150 FIFTH AVENUE (graphic design, copywriting)… Created positioning piece and prospectus for office building in downtown New York. Brochure was designed and written for potential buyers. Both existing and new photography was utilized to demonstrate building’s strengths and prominent tenants. Distinctive printed aluminum cover and slipcase provided unique packaging for the project.
Visualize this… No secret that the world is moving to big data and all that it entails. One key related trend is data visualization. Often helpful to both increase effectiveness of communications and overall engagement with content, smart data visualization can be worth its weight in gold. Our clever and innovative friends at Foursquare have just introduced their check-in visualization tool. You can quickly see all your check-ins by time, category, connections or randomly (why not!). So see how you spend way too much time at the gym, that crazy good pizza joint or your neighborhood hangout. Think about spreadin’ the wealth or not…
As any respectable economist or business professional knows, there’s no such thing as a free lunch. Tell that to the growing legions of NYC tech start-ups and their devoted minions. New York Mag’s Grub Street looks at more than a dozen companies and how they are delivering increasingly cool lunchtime fare. Parm, Meatball Shop, Cafe Habana and Dinosaur Bar-B-Que, to name just a few, are now supplying tomorrow’s tech giants. Stay at your desk, get those metrics up, but first, pass me another pulled-pork slider…
Jeff Gordinier (“The Juice-Bar Brawl”, New York Times) looks at the exploding juice business and the race for market share of this new lucrative beverage category. HPP, live enzymes and detoxing. Organic, soulful, healthful. They’ll claim the magic elixir to be the equivalent of consuming 6 pounds of healthy, often organic vegetables. And now there’s cold-pressing. Fans (or fanatics) argue that cold-pressing beats (often with beets) the industrial old-school juicer because the produce is not “cooked” by the heat of the rotary blades. Heat apparently diminishes the nutritional value. Pasteurization or the new pressure pasteurization is also a bone of contention among the key players. The competitive landscape has moved way beyond the hippie dippie west coast operators of years past. Starbucks has acquired its own line (Evolution Fresh) and is preparing for a larger scale rollout. Danny Meyer, New York restaurateur extraordinaire, is launching Creative Juice, initially with Equinox gyms and later, as stand-alone shops. With the astute accomplished Mr. Meyer, comes the chef-like ingredients such as cacao nibs, Bosc pear, shiso leaves, blood-orange marmalade and dried Black Mission figs. Organic Avenue has staked a claim of the pie with rapid expansion and bigger-budget marketing efforts courting the weight-obsessed fashion crowd. This is obviously only the beginning, but we certainly like the healthy direction. Certainly applaud the new branding and marketing work up for grabs. So, let’s all chill and think to drink our greens…
http://www.youtube.com/watch?v=CRBtYBhgp_w
Tusk by Fleetwood Mac, 1979. Crap video, but fond memories of Stevie. Sorry, couldn’t resist…
Founded by Ali Hewson & Bono in 2005, EDUN is a fashion brand (jointly owned by Hewson, Bono and luxury goods giant LVMH) created to both become a force in contemporary fashion and bring about positive change through trading and business relationships with Africa. Currently, EDUN is working to produce 40% of its seasonal fashion collection in Africa by the end of 2013. EDUN is building long-term, sustainable opportunities by supporting manufacturers, infrastructure and community building initiatives. Its marketing generally walks between both the clothing line itself and its loftier development mission. “African Shower”, the Spring/Summer 2013 campaign by photographer Ryan McGinley, offers a captivating and refreshing look at the brand’s new wares in the context of conservation, naturalism and of course, Africa. We only hope everyone gets to see them. Pick up your favorite fashion publication. Or treat yourself to something new for Spring…
©2024 Kellyco Marketing. All rights reserved.
