Social Media Archives

Position & leverage strengths

Kellyco@work | KALAHARI (advertising, website design, social media, graphic design, promotion). Developed advertising and sales support program for condominium project in Harlem. Creative supported sales strategy, promoting the appeal of the revitalized neighborhood, as well as the project’s value proposition. Created integrated advertising and search marketing campaign to increase awareness and identify leads for sales team. Developed standards for social media initiatives.

American Express looks to appeal to millennials by using YouTube and other social media (Facebook, Twitter, Tumblr) as platforms where young dreamers can submit their projects in order to win a two-thousand dollar grant. The company has recruited musician and Portlandia star Carrie Brownstein to star in the TV spots. A clear move to attract the younger, dare we say hipper cardholder. The project is in the same vein of Kickstarter, but here the donor is Amex with 10 projects getting funded. Kudos for a smart campaign from the financial services giant. Client and agency certainly get more engaging stylish content for marketing efforts. Just gotta wonder how this resonates with the target audience. Larger scale funding might have helped a bit here so it would more mutually beneficial or sincere. Just saying…

Kellyco@work | KATHY GONZALES (identity, social media, website design & development). Designed identity and website for career and life coach. Site included client’s philosophy, capabilities, testimonials and blog. Standards for social media posts also created.

Paul Newman on What’s My Line?, 1959

Selfies by Mike Mellia.

Selfie animé. (ol-art)

IBMblr. Big Blue on Tumblr. Go figure. You’ll certainly find all types on Tumblr. From the cute and clever to the impressively philosophical and artfully prolific. Increasingly, business and brands are joining the fray. IBM looks to celebrate their long legacy of innovation with IBMblr. “IBMers are a pretty humble bunch, so we wanted to mainly just celebrate the inventors, and the joy of inventing,” said Sam Mazur, creative director at Ogilvy, the agency that worked on the Tumblr. IBMlbr is meant to be mostly targeted at techies, but also designers, business people and anyone else who is curious and wants some new ideas and information for their own creative processes. Diverse, easy-to-digest, frequent lighter content dominates the effort. We applaud both IBM and their incredibly smart and creative partners at Ogilvy for showing us and the rest of the business community how to think both strategically and creatively. Hopefully, more to come…

Social in 2013

Interesting roundup of key findings (via Charlene Li, The State of Social Business in 2013 | LinkedIn) on the role of social media in business today. Investment in headcount and infrastructure have steadily grown, as companies reach “intermediate” stages of social business. Several are turning their sights from “social media” as an extension of marketing and communications, and seek to push a “social business” agenda throughout the organization. Top findings include:

Most organizations are “intermediate,” with only 17% self-described as “strategic” in the execution of their social strategies.
78% of companies have a dedicated social media team, at the division, corporate or both levels
Companies are committing more headcount to social media across all sizes of organizations. The biggest jump is for companies with more than 100,000 employees, which now report an average of 49 full-time employees supporting social media, compared to 20 in 2010.
85% of companies have an organizational social media policy, yet only 18% of companies report that their employees’ knowledge of social media usage and the organizational policy is either good or very good.

Sign of the Times | Look Out, It’s Instagram Envy | T Magazine | The New York Times. Intriguing look at the world and users of Instagram. Writer Sarah Nicole Prickett succinctly offers some astute perspective… “If Twitter is the street, Facebook the suburban-sprawl mall, and Pinterest some kind of mail-order catalog, Instagram is the many-windowed splendor of a younger Bergdorf’s, showing all we possess or wish for, under squares of filtered glass, each photographic pane backlit 24/7.” Overall, a good read and makes you think twice about posting that awesome shot of your prized spaghetti and meatballs. The times, they are a-changin’…

Fashion’s Latest Muse? Instagram, New York TImes piece by Ruth LaFerla, detailing how Instagram affects the fashion industry. Designers such as Jason Wu, Diane Von Furstenberg, Marc Jacobs, and Rebecca Minkoff look to the social media site to get a feel for their consumers, sometimes going as far as to incorporate followers’ ideas and desires into their lines. Good point is made that fashion is meant to “lead consumers to unexpected places” rather than asking them “where to go.” For now, it seems that Instagram will remain a permanent fixture in the fashion industry. To filter or not to filter. That is the question…