Social in 2013

Interesting roundup of key findings (via Charlene Li, The State of Social Business in 2013 | LinkedIn) on the role of social media in business today. Investment in headcount and infrastructure have steadily grown, as companies reach “intermediate” stages of social business. Several are turning their sights from “social media” as an extension of marketing and communications, and seek to push a “social business” agenda throughout the organization. Top findings include:

• Most organizations are “intermediate,” with only 17% self-described as “strategic” in the execution of their social strategies.
• 78% of companies have a dedicated social media team, at the division, corporate or both levels
• Companies are committing more headcount to social media across all sizes of organizations. The biggest jump is for companies with more than 100,000 employees, which now report an average of 49 full-time employees supporting social media, compared to 20 in 2010.
• 85% of companies have an organizational social media policy, yet only 18% of companies report that their employees’ knowledge of social media usage and the organizational policy is either good or very good.