Ring those bells… Kmart | Show Your Joe. Yes, it is that time of year again. Here Kmart is promoting its Joe Boxer brand (agency: DraftFCB) for the holiday shopping season. Cute & clever spot causing quite a stir on social media. Final call-to-action options very effective. Jingle all the way…
Month: November 2013
Party or race
Voter Suppression’s New Pretext | The New York Times. Op-ed by Richard L. Hasen, law and political science at the University of California, Irvine. New rationale, old goal: making it harder to be counted in elections. Very important issue that will gain more attention in the next few years. On the lead graphic, absolutely love the simple but clever typographic solution by illustrator/designer Steve Attardo for the New York Times. Bold. Intriguing. Impactful…
Online retailer positioned for the hipper guy
Site SPOTTED. Oki-Ni is a global, London-based men’s apparel retailer, featuring both established brands and progressive designers. Extraordinarily high on the hip factor, the company and its site have progressed into a lifestyle brand featuring engaging editorial, edgy photography and an impressive “mix series” showcasing some of the biggest DJs. The site itself is cutting edge with just the right mix of stylish layout, motion and a spanking clean sense of product display and e-commerce functionality. The site launch video (from last year) is a great promotional effort to support the company’s innovative image. Great all around brand and digital presence (especially lovin’ the sneaker lineup)…
The glamorous world that is Instagram
Sign of the Times | Look Out, It’s Instagram Envy | T Magazine | The New York Times. Intriguing look at the world and users of Instagram. Writer Sarah Nicole Prickett succinctly offers some astute perspective… “If Twitter is the street, Facebook the suburban-sprawl mall, and Pinterest some kind of mail-order catalog, Instagram is the many-windowed splendor of a younger Bergdorf’s, showing all we possess or wish for, under squares of filtered glass, each photographic pane backlit 24/7.” Overall, a good read and makes you think twice about posting that awesome shot of your prized spaghetti and meatballs. The times, they are a-changin’…
Go play with your brand… Asked to create Lacoste’s limited-edition series for the brand’s 80th anniversary, famed English graphic designer and art director, Peter Saville, created a series (80 for men, 80 for women) in which the brand’s iconic crocodile logo is replaced by various interpretations, from mere squiggles to a rough outline suggesting the creature ’s absence. Not that we’re huge fans of the gator label these days, but hats off for loosening the strings a bit. Heading your way soon…
Promotion SPOTTED. Christie’s | Tumblr. Famed auction house Christie’s announces a special event with Tumblr where Lichtenstein’s late masterpiece, ”Seductive Girl” will be both featured at Tumblr’s headquarters and streamed live as a Q&A event. Certainly interesting to see bigger brands increasing their involvement with new platforms. Christie’s is obviously interested in reaching the coveted millennial demo. So, keep your eye on the Tumblr feed. Ready or not, here comes the marketing. I know how you must feel, Brad…
Eat your broccoli (again)
“Broccoli’s Extreme Makeover”, The New York Times. In the recent Health Issue of the New York Times Magazine, writer Michael Moss enlists advertising agency Victors & Spoils to take out-of-favor broccoli and reposition it in the marketplace. Interesting case study (check out the video) looking at both the challenge involved, strategy development and the creative process. Interesting companion piece on the creation of the cover concept. Kudos to the Times for undertaking such an elaborate process for the piece. Not sure why more produce industry groups have not gotten on the marketing bandwagon (à la milk, cheese, grape boards). Green should really be the new black…
