11 06 13

Go play with your brand… Asked to create Lacoste’s limited-edition series for the brand’s 80th anniversary, famed English graphic designer and art director, Peter Saville, created a series (80 for men, 80 for women) in which the brand’s iconic crocodile logo is replaced by  various interpretations, from mere squiggles to a rough outline suggesting the creature ’s absence. Not that we’re huge fans of the gator label these days, but hats off for loosening the strings a bit. Heading your way soon…

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