Online retailer positioned for the hipper guy

Site SPOTTED. Oki-Ni is a global, London-based men’s apparel retailer, featuring both established brands and progressive designers. Extraordinarily high on the hip factor, the company and its site have progressed into a lifestyle brand featuring engaging editorial, edgy photography and an impressive “mix series” showcasing some of the biggest DJs. The site itself is cutting edge with just the right mix of stylish layout, motion and a spanking clean sense of product display and e-commerce functionality. The site launch video (from last year) is a great promotional effort to support the company’s innovative image. Great all around brand and digital presence (especially lovin’ the sneaker lineup)…