Site SPOTTED. Heath Ceramics: founded in 1948 by Edith Heath, a Californian ceramicist who helped define the Californian modern movement and is considered among the most enduring examples of mid-century design. Found in restaurants (most notably, Chez Panisse in Berkeley), homes and museums worldwide, Heath is synonymous with simple, functional and thoughtfully designed tableware and tile. Heath was known for innovation in clay, glazing techniques and single kiln firing, which utilizes lower than normal temperature, therefore saving energy. This thoughtful or Great Depression mentality is still a critical part of present owners’, Catherine Bailey and Robin Petravic, mission. The website which went through a major redesign a few years ago, straddles representing the brand and delivering robust e-commerce capabilities. A flexible grid layout accommodates both extensive product content, as well as more editorial-like stories and inspiration features. Product photography is simple and clean. More styled environment shots help to define the modern Californian brand personality. All text and the voice of the site is consistently simple, friendly and engaging. Can’t say enough good things about this company. Edith’s original mission says it best: “Make simple, good things for good people”. Enough said…
Month: April 2013
@work | 150 FIFTH AVENUE (graphic design, copywriting)… Created positioning piece and prospectus for office building in downtown New York. Brochure was designed and written for potential buyers. Both existing and new photography was utilized to demonstrate building’s strengths and prominent tenants. Distinctive printed aluminum cover and slipcase provided unique packaging for the project.
Visualize this… No secret that the world is moving to big data and all that it entails. One key related trend is data visualization. Often helpful to both increase effectiveness of communications and overall engagement with content, smart data visualization can be worth its weight in gold. Our clever and innovative friends at Foursquare have just introduced their check-in visualization tool. You can quickly see all your check-ins by time, category, connections or randomly (why not!). So see how you spend way too much time at the gym, that crazy good pizza joint or your neighborhood hangout. Think about spreadin’ the wealth or not…
http://www.youtube.com/watch?v=CRBtYBhgp_w
Tusk by Fleetwood Mac, 1979. Crap video, but fond memories of Stevie. Sorry, couldn’t resist…
(Source: http://www.youtube.com/)
Ramping up… Spring has (finally) sprung. Wild leek/ramp time. Yipeee…
Talking dogs take on cause marketing… Gotta love the talking animal video genre (sometimes). We have to loyally stand by the talented Andrew Grantham, creator of the beloved Ultimate Dog Tease video. This time Granthan is back with a different rescue dog, who really wants a rescue playmate. Campaign is for Pets Add Life which aims to increase pet adoption and responsible ownership. Admittedly, not as hysterically funny as original (currently clocking over 135 million views on YouTube), but good for more than a few laughs. It is rather surprising that a mega pet food brand or their agency hasn’t snatched up Granthan for a big budget campaign. The small screen charm might be lost, but we sure smell the sweet scent of advertising awards and scores of devoted social media fans…
(Source: https://www.youtube.com/)
Spotted online
Distinctive and clever logo for a recent hackNY event where NYC startup businesses present their technologies and students build original applications based on them. We dig the retro vibe and the sense of humor that the logo brings to the otherwise highly technical and not so funny event…
For your favorite web colorist… A simple yet incredibly useful little tool, color.hailpixel.com allows you to scan your browser window for the perfect color, then copy the hex code with just a single click.
