Thom Browne Tennis photographed by Laurence Ellis.
Category: Fashion
Another fashion brand refresh
Following a new design direction for its stores led by Peter Marino and the appointment of London-based designer Jonathan Anderson as creative director, Loewe, the Spanish leather goods brand has introduced its new brand identity (to debut with the upcoming menswear collection). M/M (Paris), who have worked closely with Anderson since he took up the reins at Loewe, also remodeled the brand’s Anagram (informally known as ‘el cangrejo’, or ‘the crab’), a quadruple-L insignia designed in 1970 by Spanish artist Vicente Vela. The original logotype, set in a version of the Bembo font, has been re-designed by the Parisian pair in a typeface inspired by German-born typographer and calligrapher Berthold Wolpe. Looking at the history of the brand, the designers found that the trajectory of Wolpe (who was born near Frankfurt and emigrated to Britain in 1935) echoed that of Enrique Loewe Roessberg, the German-born craftsman whose name came to identify a cooperative of Spanish leather artisans in the mid-19th century. The new identity will be applied in black on boxes, bags and envelopes produced in a distinctive smokey white called Humo (Spanish for smoke) created specifically for the rebranding, a strong contrast with the more nostalgic shades of beige and brown that defined Loewe until now. Loewe’s new face certainly helps it ready its brand turnaround. merges the brand’s quintessential Spanish tradition with its contemporary vision. Designed to be at the same time current and long lasting, it’s a fitting new face to project Loewe into the future. A campaign shot by Steven Meisel will lead the official relaunch for the fall. Everyone think luxurious leather…
Execute broadly with a clear voice
Brand SPOTTED. Comme des Garcons | Play. A range of basics, including t-shirts, sweatshirts, knitwear and canvas footwear, is one of the company’s most lucrative lines, (12 % of overall CDG revenues). Quirky, bug-eyed heart logo, developed in collaboration with New York graphic artist Filip Pagowski. Wonderfully simple and fun product and branding execution (with the usual CDG disciplined execution). A real lesson on identity design and smart brand extensions. But time to get outside and play…
Picture this
COMME des GARÇONS PLAY Spring/Summer editorial featuring Stalley.
Reposition for change
@work | PERRY ELLIS by DUCKIE BROWN (website design & development). Website design for Perry Ellis collection line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Site was conceived to serve as a streamlined overview to the repositioned line with featured photography from runway show, designers’ background, collection philosophy and contact information. Homepage to accommodate new season’s photography sequence.
Classic American brand embraces fashion
Kellyco@work | FLORSHEIM BY DUCKIE BROWN (website design & development). Website design and development for collaboration between classic American footwear manufacturer, Florsheim and designer menswear company, Duckie Brown. E-commerce enabled site presents complete line in a clean and functional environment. Social media functionality is integrated to leverage brand’s exposure. Content management system enables easy update.
A big step forward
Kellyco@work | FLORSHEIM BY DUCKIE BROWN (art direction, graphic design). Designed series of catalogs for show line collaboration between classic American footwear manufacturer, Florsheim and renowned menswear designers, Duckie Brown. Catalogs designed each season with distinctive printing techniques and color story. Art direction of all product photography also provided.
Vintage Toscani
Patrick Kelly campaign by Oliviero Toscani, 1989.
Love YSL-style
All about Love… Yves Saint Laurent Love Cards 1970 – 2000.
Art in your undies
Calvin Klein American Classics Underwear & Denim Spring 2017 advertising campaign featured classic American contemporary artists including Andy Warhol, Sterling Ruby, Richard Prince and Dan Flavin. Photographed by Willy Vanderperre. New logo by Peter Saville.