Site SPOTTED. Oki-Ni is a global, London-based men’s apparel retailer, featuring both established brands and progressive designers. Extraordinarily high on the hip factor, the company and its site have progressed into a lifestyle brand featuring engaging editorial, edgy photography and an impressive “mix series” showcasing some of the biggest DJs. The site itself is cutting edge with just the right mix of stylish layout, motion and a spanking clean sense of product display and e-commerce functionality. The site launch video (from last year) is a great promotional effort to support the company’s innovative image. Great all around brand and digital presence (especially lovin’ the sneaker lineup)…
Month: November 2013
Go play with your brand… Asked to create Lacoste’s limited-edition series for the brand’s 80th anniversary, famed English graphic designer and art director, Peter Saville, created a series (80 for men, 80 for women) in which the brand’s iconic crocodile logo is replaced by various interpretations, from mere squiggles to a rough outline suggesting the creature ’s absence. Not that we’re huge fans of the gator label these days, but hats off for loosening the strings a bit. Heading your way soon…
Promotion SPOTTED. Christie’s | Tumblr. Famed auction house Christie’s announces a special event with Tumblr where Lichtenstein’s late masterpiece, ”Seductive Girl” will be both featured at Tumblr’s headquarters and streamed live as a Q&A event. Certainly interesting to see bigger brands increasing their involvement with new platforms. Christie’s is obviously interested in reaching the coveted millennial demo. So, keep your eye on the Tumblr feed. Ready or not, here comes the marketing. I know how you must feel, Brad…
