Julie Weed of the NYT looks at the hotel industry and how it has embraced social media for building customer relationships, marketing and direct bookings. It all certainly makes good brand-building and business sense. Inevitably, this translates into more resources being shifted from traditional marketing initiatives to social media…
Category: Social Media
Followers vs. influence
Insightful NYT piece on a new take on measurement for the Twitter world. Measuring not only who’s talking on Twitter, but also how much someone is affecting conversation.
