Kellyco@work | TARTAN (book design). New definitive survey on the role of tartan by fashion world insiders Jeffrey Banks and Doria de la Chapelle. The photography-driven publication brings together a dizzying array of images to tell the story of tartan’s humble beginnings to its current status as the ultimate emblem of great taste and high fashion. Hardcover book, 288 pages. Published by Rizzoli International.
Category: Kellyco Work
More than a building
Kellyco@work | 10 RITTENHOUSE SQUARE (branding, advertising, media buying). Developed branding and advertising campaign for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Campaign initially established project as an unique luxury lifestyle opportunity on the historic and revitalized Rittenhouse Square. Original photography was utilized in all advertising, as well as signage, web and print collateral applications. Search marketing campaign was also deployed for lead generation and sales support.
Push lifestyle/present product
Kellyco@work | 10 RITTENHOUSE SQUARE (website design & development, web marketing). Website design for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Site supported project’s brand positioning and sales strategy with a strategic balance of lifestyle and product content. Developed site also served as platform for e-mail campaigns.
From the ground up
Kellyco@work | 10 RITTENHOUSE SQUARE (identity, advertising, graphic design, copywriting, promotion). Designed comprehensive branding and marketing program for prestigious condominium product in Philadelphia, designed by renowned architect Robert A.M. Stern. Campaign featured original lifestyle photography which was utilized across advertising, website and all print collateral. Other program components included event promotion, signage and sales office design.
Where you live counts
Kellyco@work | ARBOR (website design & development). Website and development for condominium project in Riverdale, New York. Site presented both the project’s strengths and features, as well as neighborhood’s appeal to younger couples and families. Site design reinforces the project’s clean, modern and outdoor-oriented lifestyle and image.
Spread the good word
Kellyco@work | ARBOR (advertising, media buying). Developed advertising campaign for condominium project in Riverdale, New York. Campaign promoted both the strength of the family-oriented neighborhood and extraordinary value of the project’s homes. Media plan included both local print and web. An extensive search marketing campaign was the centerpiece of web marketing strategy.
Presenting to perspective customers
Kellyco@work | AMERICORP FUNDING (identity, company positioning, graphic design, copywriting). Developed brand identity and marketing communications program for West Coast-based mortgage funding company. Project components include logo design, identity system and sales collateral development.
Classic American brand embraces fashion
Kellyco@work | FLORSHEIM BY DUCKIE BROWN (website design & development). Website design and development for collaboration between classic American footwear manufacturer, Florsheim and designer menswear company, Duckie Brown. E-commerce enabled site presents complete line in a clean and functional environment. Social media functionality is integrated to leverage brand’s exposure. Content management system enables easy update.
Position & leverage strengths
Kellyco@work | KALAHARI (advertising, website design, social media, graphic design, promotion). Developed advertising and sales support program for condominium project in Harlem. Creative supported sales strategy, promoting the appeal of the revitalized neighborhood, as well as the project’s value proposition. Created integrated advertising and search marketing campaign to increase awareness and identify leads for sales team. Developed standards for social media initiatives.
Aspiration, quality & green
Kellyco@work | KALAHARI (advertising, media buying). Developed advertising campaign for green condominium project in Harlem, New York. Campaign promoted both the strength of the revitalized neighborhood, ease of access to major transportation and extraordinary value of the project’s homes. Media plan included both local print and web. An extensive search marketing campaign was the centerpiece of web marketing strategy.
