Bright, happy air travel

Brand identity for London Luton Airport by Ico Design. The new identity included a commissioned typeface and icon set designed by Atipo.

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Slack moves on

New brand identity for Slack (by Pentagram partner, Micheal Bierut) recently introduced. First rebrand since start-up. Cleaner, more distinctive, more consistent in wide range of applications (old brand identity was all over the shop!). And just before an IPO. “We’re more than group chat. We’re the future of group work.” A lot of opinions flying around out there, but from our POV, solid strategic thinking and execution for a bigger brand proposition. Forward you go, Slack.

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Contemporary energy

Identity for Nordic Delight Festival, a festival dedicated to the culture of Northern Europe. The festival features Scandinavian pop music, movies, stand-up comedy, fashion and design. Earthy and cool simultaneously.

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The symbol is enough

Mastercard has decided to remove its name from its logo, using only the symbol of red and yellow intersecting circles on all cards, advertising, digital, marketing initiatives and at physical and digital retail payment points. The subtle but important identity refresh by longtime Mastercard design firm, Pentagram, follows the credit card’s full rebrand two years ago. Following two years of research, Mastercard found that more than 80 percent of people recognized the Mastercard symbol without the name. Consequently, the company was ready to take this big step in brand evolution joining a small stable of brands like Nike, Apple and Target that rely on an image and not a name in all marketing communications. Yes, simplicity is a good thing. And yes, the world has embraced symbols and icons big time! We’ll see if it is a passing trend or just the beginning of what’s to come. Like many things, not for everyone…

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Unexpected elegance

Abbott Miller’s identity design for the French Embassy’s new bookstore Albertine is elegant and quietly powerful (and very French).

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Contemporary beautifully executed

Identity design for Bergen International Festival by Anti, Oslo.  Absolutely love everything about this effort…

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Tech with a colorful personality

Identity for Beunit, a Saudi Arabian computer programming company.

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Modern with a crafted touch

Festningen restaurant identity, Oslo, Norway. Designed by Uniform.

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Simplicity + clarity

Kellyco@work | AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL (identity). Designed identity for communications and promotional program for renowned financial services and travel company. Program’s focus was to drive loyalty and reinforce to travelers why they should continue to book through American Express. Program also sought to reinforce the company’s market and thought leadership position in the industry across both the service and transactional side of travel, as well as research, consulting and meeting planning services. Applications included print, social media and public relations.

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Friendly can lead the way

Brand identity and packaging design by Javier Jabalera.

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