Food Archives

Cheers

Brand identity and packaging design for Redchurch Brewery. Love both the color palette and the vintage inspired typography. Distinctive and friendly.

Kellyco@work | A WORLD OF FLAVORS (advertising, copywriting)… Developed trade advertising campaign for SSP America and its new upscale restaurants in the revamped Terminal 4 at JFK. Advertising reflects defined brand personality for each distinctively designed and branded eatery. Series includes ads for renowned restauranteur Danny Meyer’s Shake Shack and award-winning chef Marcus Samuelsson’s Uptown Brasserie and Street Food ventures. Pre-flight dining might just be the way to go…

Impressive branding for leading Auckland catering company (agency: Strategy). Positions company and catering as more than just food and service, defining it as both a extraordinary experience and art form. Identity worked to position the company as innovative, contemporary and desirable. Bold and colorful illustrations are utilized effectively for both impact and distinctiveness. Bon appetit…

Impressive branding work (by Richard Marazzi) for Polpo (octopus in Italian), a London restaurant that specializes in Venetian-influenced fare including seafood. Great mix of vintage illustration, contemporary typography and the restaurant’s logotype. More restaurants should take notice of the time, effort and rewards of a well-designed and executed identity program. Tutti a tavola a mangiare…

Brand identity program by Pentagram for New York restaurant by Chef Bobby Flay.

New advertising campaign for Kraft Dinner (Canadian version of Kraft Macaroni & Cheese) aimed at older market (vs. kids). Embraces idea that Kraft Dinner is a “guilty pleasure” by showing people with satisfied looks on their faces, but their eyes are covered. Toys with notion that the normally food-snobbish Quebecers still enjoy the simpler things, even if they don’t want to admit it. Media by MediaVest and Creative from Taxi. The non-nonsense friendly portraits with the identity-masking boxes are both clever and endearing (cool pastel color palette helps). Does make you think of those Kraft Macaroni & Cheese years way back. Why not tonight with a nice pinot noir?

Brand identity refresh for 7-Eleven for the Swedish market, emphasizing a smart and convenient brand experience. The iconic stripes are the take-off point of the new design. Modern and clear branding oh so much better than the American counterpart. You might want to think about spreading the design love here…

Kellyco@work | RELAXED COOKING WITH CURTIS STONE (book design). Australian chef Curtis Stone focuses on what’s in season with a casual, down-to-earth approach that results in wonderfully interesting and flavorful taste combinations that are perfect for parties or just hanging out with a close friend or loved ones. Book design features clean modern layout and bright color photography throughout. Hardcover book, 272 pages. Published by Clarkson Potter.