Kellyco@work | SPIDEROAK (identity, website design). Developed brand identity for online storage service reflecting primary brand attributes including ease of use, strength and security. Comprehensive marketing communications plan includes identity system, site design and sales collateral.
Category: Digital
Honoring an icon
Johnny Cash Project Great concept. Interactive site design that enables participants to draw and submit their own artwork to become part of a new music video for “Ain’t No Grave”. Very cool tribute to one of the true greats.
Humanizing the not so human
Part of the new Cisco “together” marketing campaign, this video landing page is a great example of how to support branding initiatives by giving a less than warm and fuzzy technology-driven product or service a compelling personality in a simple and accessible manner. The classic “solutions” or “connection” approach, but with grace, modernity and an attractive, friendly face. Bravo.
Suited for business leadership
Kellyco@work | G100 (brand identity, digital design, content development & graphic design). Developed new brand identity, website and marketing materials for renowned executive peer-to-peer convening, learning, and development company. G100 helps influential senior executives succeed in some of the most challenging environments and overcome the most pressing obstacles. Identity, site, print collateral and event promotion developed and designed to reflect the senior executive membership and the organization’s goals and objectives.
Push the personality
Identity designed by Pentagram for the popular YouTube network focusing on science and technology.
Reposition for change
@work | PERRY ELLIS by DUCKIE BROWN (website design & development). Website design for Perry Ellis collection line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Site was conceived to serve as a streamlined overview to the repositioned line with featured photography from runway show, designers’ background, collection philosophy and contact information. Homepage to accommodate new season’s photography sequence.
Push lifestyle/present product
Kellyco@work | 10 RITTENHOUSE SQUARE (website design & development, web marketing). Website design for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Site supported project’s brand positioning and sales strategy with a strategic balance of lifestyle and product content. Developed site also served as platform for e-mail campaigns.
Where you live counts
Kellyco@work | ARBOR (website design & development). Website and development for condominium project in Riverdale, New York. Site presented both the project’s strengths and features, as well as neighborhood’s appeal to younger couples and families. Site design reinforces the project’s clean, modern and outdoor-oriented lifestyle and image.
Presenting to perspective customers
Kellyco@work | AMERICORP FUNDING (identity, company positioning, graphic design, copywriting). Developed brand identity and marketing communications program for West Coast-based mortgage funding company. Project components include logo design, identity system and sales collateral development.
Classic American brand embraces fashion
Kellyco@work | FLORSHEIM BY DUCKIE BROWN (website design & development). Website design and development for collaboration between classic American footwear manufacturer, Florsheim and designer menswear company, Duckie Brown. E-commerce enabled site presents complete line in a clean and functional environment. Social media functionality is integrated to leverage brand’s exposure. Content management system enables easy update.
