Software manufacturer Adobe introduces a brand identity refresh including icons for many of its applications. Like many brands, Adobe is moving to a simpler approach with an evolved color palette. The primary logo has changed to one-color red logo with the color shifted to a slightly warmer shade. This is the first logo change since 1993. Otherwise, the Creative Cloud logo moves from its current red and white design to a white emblem on a rainbow background. The Photoshop and Lightroom logos have evolve to a borderless rounded corner icon with lighter text. Photoshop Camera application will use three letters, adding an uppercase C to the Ps of the Photoshop logo. Nothing too creative or even noteworthy here, just an evolution in line with so many brands with large online users or customers. All sensible choices…
Category: Digital
In an unprecedented crisis, deliver substance
“Stay Home of the Whopper”, great advertising spot for Burger King that addresses the pandemic that the country is now facing, while maintaining brand personality and integrity. Creative by FCB NY. TV and online 🍔 🍔 🍔
Refreshed daddy
A new and welcome identity refresh for GoDaddy, the web hosting company just debuted. Gone is the bland wordmark which replaced the odd cartoon character and typography. The new brand identity and positioning is both modern and digitally friendly while welcoming a new shift in focusing on users’ experiences and successes. We applaud the significant shift and think if solid service and marketing prevails, it should all bring many new daddy fans.
Designing for data
Kellyco@work | CAMPAIGNTRAC (brand identity, digital design and content development). Created identity and website for cloud-based data platform for data marketing firm. Developed both design and marketing content for new data service for agency media and marketing users, enabling prospect development, campaign management, tracking and analysis.
Celebrating magazines’ finest
Kellyco@work | ASME Ellie Awards (digital, content development). Website design for National Magazine Awards (Ellies) for the American Society of Magazine Editors (ASME). Site included award finalists and was dynamically updated during annual event to highlight winners. Also included the ASME Award for Fiction 2019, the ASME Next Awards for Journalists Under 30, and Hall of Fame winners. Site was also designed to accommodate paid sponsorship as needed.
Essentially black & white
Visual Identity for Bergen International Festival, an annual international music and cultural festival in Bergen, Norway. Designed by Creative Endre Berentzen and Eric Amaral Rohter.
Community + technology
Kellyco@work | CINCH (brand identity, digital, promotion, social media). Designed new brand identity for consumer payment app that brings together residents, locally-owned businesses and local causes to foster meaningful community growth. Site content and design had goal of both reaching targeted consumers, as well as businesses. Tagline was also created following a series of user focus groups on brand perception. Promotion materials, presentations and social media standards were also developed.
Contemporary beautifully executed
Identity design for Bergen International Festival by Anti, Oslo. Absolutely love everything about this effort…
Staying on brand for digital
Site SPOTTED. Andrew Carmellini | Lafayette. Chef Andrew Carmellini’s new grand café and bakery opened last year to much fanfare . The restaurant’s website design does the celebrated chef’s new venture justice with a clean and modern presentation that echoes the traditional French brasserie aesthetic along with the latest in responsive web design. Beef tartare, roasted blanquette de veau and a side of pomme frites, s’il vous plaît…
Promoting the big event
Kellyco@work | OVERLAND ENTERTAINMENT (identity, website design, social media, graphic design). Developed identity program and designed website for leading corporate event and entertainment company. Collaborated with client to identify and leverage company’s rich inventory of marquis event profiles and visuals. Content management system was developed for ease of update and additions.
