“Stay Home of the Whopper”, great advertising spot for Burger King that addresses the pandemic that the country is now facing, while maintaining brand personality and integrity. Creative by FCB NY. TV and online 🍔 🍔 🍔
Category: Advertising
Coronavirus strategies for brands surface
A very poignant new film for Facebook that attempts to position the social media giant as a critical vehicle in bringing us together. The spot, created by Droga5 along with Facebook marketing, starts with emotional images including deserted streets, empty classrooms and picked over grocery shelves. It progresses to emotional images of people in masks, patients in hospitals and family members in tears. The film moves to the more uplifting, with people communicating online (via Facebook, of course), laughing, rejoicing, embracing and being grateful for each other, life and moving forward. All are set to Kate Tempest’s reading of her beautifully haunting poem “People’s Faces”, which was nothing less than a brilliant choice. One can argue that this well-crafted spot shamefully leverages the crisis and places the much-criticized Facebook as some kind of savior. We would argue that despite the social media giant’s missteps, it is an important piece of advertising capturing the unique moment with both emotion and flair. We all could not stop watching it. Does it help Facebook with its image challenges? That is the million (or billion) dollar question…
Who doesn’t enjoy a good sneaker story?
The Story of Air Max: 90 to 2090. You’ll need some time for this one, but this film is a must for sneakerheads, fashionistas, branding aficionados, pop culture babies, Nike fans and the rest of us. Another amazingly-produced Nike story of its primary shoe brands and how it has become part of cultures around the world. Well-produced film and downright fascinating to watch. Take a break from the crazy world, kick back and enjoy…
Of course, a horse
Gucci hits LA with a pack of horses (and models) for its Spring 2020 advertising campaign. Creative director, Alessandro Michele along with art director Christopher Simmonds and director Yorgos Lanthimos bring Michele’s unexpected story to life. On the plane, catching up over a meal, taking a ride through traffic, just chilling out—it all is part of everyday surreal (Gucci) life. The brand marches on with joyous and unprecedented momentum. And a big heartfelt bravissimo for the investment in such arresting images and video.
Art to promote
Poster design for the clothier PKZ, Otto Morach, 1928.
Rebranding Doyle Dane Bernbach
A fascinating look at the recent rebrand of the advertising giant, DDB (Doyle Dane Bernbach. The identity refresh is true to DDB’s extraordinary heritage and legacy, reflecting its classic approach with innovative thinking that salutes its storied past and an exciting and increasingly digital future ahead. The agency’s full name, Doyle Dane Bernbach, is retained within the redesigned mark in contrast to most agencies’ move to acronym of former principles’ names. The agency smartly retains the legacy of its founders who remain as two of the most celebrated figures in the history of advertising. We applaud the modernized identity and creativity demonstrated in this introduction. It will clearly serve as a flexible platform from which great creative work will undoubtedly flow.
It’s showtime
Shot and directed by Glen Luchford, the Gucci Showtime advertising campaign takes inspiration from classic Hollywood films and musicals of the 40s & 50s. Gucci extravagantly celebrates the vivid color, glamour and joyfulness of of the Golden Age of Hollywood. Production values are out of this world, not to mention the unique work of Alessandro Michele. Bravissimo, Gucci…
Showtime by Gucci
A new Gucci advertising campaign via Glen Luchford, salutes the beginnings of celebrity culture and the golden age of Hollywood musicals with a spotlight on the joyful and playful spirit of the era. The Spring/Summer 2019 collection by Alessandro Michele is showcased here, with characters impersonating stars from the 40s and 50s. Captured in grand theatres or on movie sets, the images mimic some of the greatest movies of all times including ‘There’s No Business Like Show Business’, ‘Singin’ in the Rain,’ ‘Gentlemen Prefer Blondes,’ ‘Cover Girl’ and ‘An American in Paris.’ The brand continues its lauded successful march forward. All with a joyous vintage wink.
Pop of Lachapelle
Kenzo Spring/Summer 2019 advertising campaign featuring Carol Lim and Wendy Leon. Photography by David LaChapelle.
Bold + brash works wonders
“Dream Crazy” will go down in the advertising history books. Colin Kaepernick stars in yet another brash Nike ad campaign winning fans, provoking critics and refueling a conversation on racial inequities and the role of brands addressing social issues. The ad is memorable on its own, but the controversy and discussion it launched will be remember as historically significant. A tweet kicked everything off with the renowned Nike agency, Wieden & Kennedy’s tagline, “Believe in something, even if it means sacrificing everything.” The commercial became award-winning, named outstanding commercial at the Creative Arts Emmys, the first time Nike has won the award since 2002. Kudos to Nike supporting Kaepernick and Wieden & Kennedy for yet another impactful campaign.
