Louis Vuitton | Series 1. New Fall ’14 Vuitton advertising campaign under creative director Nicolas Ghesquière featuring photographs by Annie Leibovitz, Juergen Teller and Bruce Weber. Ghesquière’s long-time friend and muse Charlotte Gainsbourg will appear in the campaign, alongside models Liya Kebebe and Freja Beha Erichsen. Certainly, the campaign appears to be a move to distant the brand from previous campaigns under Marc Jacobs. A more fine art, eclectic, but curated approach seems to perfectly fit with Ghesquière’s initial ready-to-wear and accessories collections. Let the creative juices continue to flow…
Category: Advertising
Feel the energy
Game on Brazilian style… Adidas World Cup 2014 Brazil-inspired Samba Collection celebrating the vibrancy and exuberance of the World Cup host nation. Game on…
The ladies are back
Just starting to make their way around town and online, Netflix has released a series of new character posters (in both traditional and animated versions) for its new smash hit, Orange is the New Black. The campaign launches outdoor, in print and online to plug the premiere on June 6. With success, obviously comes larger promotional budgets. Hard to pick our favorite, but we are particularly fond of “Screw You” Nicky Nichols (Natasha Leone)…
Jungle fever gets the luxe treatment
Spring/Summer 2014 Hermès campaign La Métamorphose featuringDiana Moldovan, Yumi Lambert and Sean O’Pry. Photographed by German-born photographer Hans Silvester, renowned for his documentation of Ethiopian tribes and forays into journalism, philanthropy and environmental activism. Green never looks so good…
The power of palm
Celine’s fall/winter 2011 campaign featuring Kirsi Pyrhonen, Monika Sawicka and Emilia Nawarecka photographed by Juergen Teller.
Viva Vignelli
Advertisement for Pirelli Pneumatic Tires, 1963. Designed by Massimo Vignelli.
Summer at the beach
Mulberry Spring/Summer Campaign featuring Frida Gustavsson and Lindsey Wixson. Photographed by Tim Walker.
Words matter
Packaging SPOTTED. Cultivating Thought | Chipotle. The fast-casual burrito brand famous for their un-branded advertising introduces its new packaging curated by renowned author Jonathan Safran Foer. The new literary packaging—bags and cups printed with new writing from ten celebrity authors, comedians and thought-leaders including Malcolm Gladwell, Sheri Fink, Toni Morrison, George Saunders along with comedian Sarah Silverman, director Judd Apatow and SNL star Bill Hader. “We live in a world in which there is shrinking space for literature and writing, and less time than ever for quiet reflection,” said Foer. “The idea of expanding the space and time, of creating a small pocket of thoughtfulness right in the middle of the busy day, was inspiring to me – particularly given the size and diversity of the audience, which is America itself.” The stories are paired with commissioned illustrations and graphics that support the themes in each story. Major points for distinctiveness here. Enough with the branding to death and promotional wasteland. Watch for copycats or imitations. Yes, the highest form of flattery…
Vintage paradise
South Seas Isles via Pan American, 1939. Designed by Paul G. Lawler.
Denim blues redux
Gap Spring 2014 LIved-In campaign photographed by David Sims. The campaign includes Trinidadian-born American recording artist Theophilus London; English singer-songwriters Birdy and Anna Calvi; American actors RJ Mitte and Julia Garner; Swedish photographer Lina Scheynius; and American singer-songwriter and record producer Ernest Green (performing under the stage name Washed Out). Yes, the Gap celebrity portrait lives on…
