In dressing each morning, a woman recomposes her unique collage of a life. Therein lies her strength. Prada Fall 2016 advertising campaign featuring Roos Abels, Noemie Abigail, Vanessa Axente, Yoon Young Bae, Lexi Boling, Vittoria Ceretti, Danielle Ellsworth, Freja Beha Erichsen, Angelica Erthal, Sara Dijkink, Paulina Frankowska, Amanda Googe, Caitie Greene, Ondria Hardin, Milla Jovovich, Lorena Maraschi, Amanda Murphy, Londone Myers, Julia Nobis, Marina Perez, Sasha Pivovarova, Fei Fei Sun, Stella Tennant, Rianne Van Rompaey, Natalie Westling, Kiki Willems, Raquel Zimmermann. Photographed by Steven Meisel.
Month: July 2016
Ethereal feminity
Prada Pre-Fall 2016 advertising campaign featuring Sasha Pivovarova, Vittoria Ceretti, Fei Fei Sun, Vanessa Axente and Lorena Maraschi. Photographed by Steven Meisel.
Natural modernity
Celine’s Pre-Fall advertising campaign featuring Frederikke Sofie. Photographed by Zoe Ghertner.
Digital with a touch of Hollywood
Kellyco@work | TCM SUMMER UNDER THE STARS (digital). Stars are all aligned with the engaging site for TCM’s annual event. Website design featured one iconic star after another (full month/31 days of them), with each getting a custom type treatment, biographical content and profiles of all key featured films. Demonstrates what is possible with both movement and interactivity in this post-Flash world. Programmed in HTML5 and incorporating parallax scrolling with custom JavaScript for the tablet version, the site delivers on presenting fairly regimented content (from the client’s master content management system) in a very engaging, stylish environment. Bravo TCM…
Promoting passion
American Express looks to appeal to millennials by using YouTube and other social media (Facebook, Twitter, Tumblr) as platforms where young dreamers can submit their projects in order to win a two-thousand dollar grant. The company has recruited musician and Portlandia star Carrie Brownstein to star in the TV spots. A clear move to attract the younger, dare we say hipper cardholder. The project is in the same vein of Kickstarter, but here the donor is Amex with 10 projects getting funded. Kudos for a smart campaign from the financial services giant. Client and agency certainly get more engaging stylish content for marketing efforts. Just gotta wonder how this resonates with the target audience. Larger scale funding might have helped a bit here so it would more mutually beneficial or sincere. Just saying…
Eccentric luxury
Gucci Pre-Fall 2016 advertising campaign by Glen Luchford.
Let the content shine
Musings of a designer… The Good Life – Perceptions of the Ordinary, by the British designer Jasper Morrison. Charming new book by the designer presenting his seemingly benign observations from his life and travels. Intriguing images, all taken with his own analogue camera in combination with the 54-year-old’s dry and witty descriptions bring this curated collection of ordinary moments to life. Simple and entertaining to read, Morrison coaxes us to appreciating and revisiting the everyday pleasures of one’s life. Thanks, Jasper…
